goto CRA home page
california redwood association

   homeowners    builders    merchants    forests   reference


| redwood | merchants | sales tools

 

Redwood - Dream Deck
30-second TV spot

Drop your store's name and numbers into this professionally produced television commercial for retailers. Available in 2 broadcast-quality formats.

Preview CRA commercial in RealVideo

Get free RealVideo player
getfree.gif (6150 bytes)

$52 for 3/4-inch cassette
$60 for 1-inch version

Selling Redwood
11-minute training video

"Selling Redwood" was designed to help you train new lumber yard employees. Shot in a retail environment it answers all the redwood questions your sales people are likely to encounter.

Preview training program in RealVideo.

Get free RealVideo player
getfree.gif (6150 bytes)

$30 per video

go to FAQs contents

Redwood FAQs
2 color, 36-page booklet

Designed as a companion piece to the Selling Redwood video, this pocket booklet makes a handy reference for retail employees.

$30 per package of 10 booklets

$3.50 for single booklet

Preview Redwood FAQs booklet online

Redwood Basics
8-lesson Correspondence Course

Redwood Basics for Sales and Marketing is a detailed course for professional lumber sales personnel. It covers wood science, redwood properties, environmental issues and lumber marketing. Enter your employees in this award-winning course.

$200 per student

Redwood - Beauty That Lasts
8-minute video

Sales tool answers the question: Why redwood? Show your customers dozens of beautiful deck and design ideas.

Preview this program in RealVideo.

Get free RealVideo player
getfree.gif (6150 bytes)

$30 per video

Doorhanger
2 colors, 4-1/4x10-1/4 inches.

This advertising tool will please your pro deck builder customers. It hangs on a doorknob and has die-cut slots to hold a business card. Builders can blanket the neighborhood with their business cards.

$30 per 100 doorhangers.

Redwood Grades and Uses
color booklet, 4 pages

Illustrated guide to the general purpose grades of redwood lumber. Useful to builders as a "leave behind" piece to describe the grades specified for a project.

$30 per 100 booklets

Preview Redwood Grades and Uses online with Adobe Acrobat

Redwood Landscape Architecture
color booklet, 12 pages

This booklet shows the beauty of redwood while describing the grades, application details and finishing information. Useful to builders as a reference and idea starter for customers.

$60 per 100 booklets

Preview Redwood Landscape Architecture online with Adobe Acrobat

Redwood Architectural Guide
color booklet, 8 pages

Show your customers the beauty of redwood while answering their questions about the grades, patterns and uses. Colorful illustrations show redwood used on traditional and contemporary homes.

$60 per 100 booklets

Preview Redwood Architectural Guide online with Adobe Acrobat

How to order from CRA...

this page last updated: April 02, 2004